Come up with a powerful way to show that Pernod Ricard is a 'Créateurs de convivialité'. A driving force in human connection.
The Christmas Truce of 1914, that very special moment during WW1 where the British and Germans decided to stop fighting and celebrate Christmas together. They gave each other presents and drank together...
They drank Pernod Ricard bottles together. Because those special bottles were one of the reasons these two rivals bonded together, we are going to that design and let it works its magic again in our present time.