Brief

Get Bol.com to win students' hearts during the transition from high school to college.

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Insight

The new generation of students is incredibly screwed. The inflation is higher than ever, the zero interest loan will disappear and renting student housing is insanely expensive.

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Idea

Bol is going to help these poor students out. How? With MeuBOL. The furniture for poor students. With the use of the iconic Bol.com delivery boxes, students can fold their own stylish cardboard furniture. The furniture is matching to the products you buy. Ordered a TV? Then you'll get a Meubol box that folds into a cabinet. Or bought a few books? Then you can fold the boxes into a bookshelve. We also designed prints inside the boxes so the furniture looked cute.

 

So why buy everything brandnew from IKEA when you can just fold it for free? Way cheaper, and sustainable.