For a Heineken pitch I made four newsjacking concepts, or inhakers in het Nederlands.
I made two for 'planned' moments, one for Valentine's Day and one for Ascension Day. And I had to make two concepts for subjects that were in the news. So I made one about the 007 film 'No Time To Die' that keeps being postponed, and I made one for the period that the famous television program 'Heel Holland Bakt' aired on Dutch television.
