There is a lack of awareness amongst men on consent; how to ask for it, when to ask for it or how to read signals of women. There are existing stereotypes of how a rape looks like; an unknown man outside who rapes a woman. But there are many more situations and we need to acknowledge them. We also need to acknowledge that asking for consent is necessary for a good sexual experience for both parties. Consent is sexy. Men (and women) need to understand that consent has to be a part of the sexual experience, verbally or non-verbally. With men as the most common perpetrator, they are often unaware / unengaged in the conversation about consent.
Amnesty International wanted an awareness campiagn that people would talk about, with each other and from man to woman, man to man, woman to woman. This was my pitch idea.